Direction
Analysis, priorities, roadmap and coordination of the people involved.
E-commerce direction
Strategy, execution and numbers in the same room.
I join projects as an internal function: setting priorities, coordinating expertise and building what is needed on Shopify.
Development
Shopify themes, UX, integrations and operational tools built around the real process.
Commerce
Catalogue, conversion, channels, campaigns and workflows held within the same view.
AI
Automation, content and analysis where they reduce repetitive work and improve decisions.
Operations
Orders, logistics, customer care and internal tools with clear ownership.
Growth
Measurement, optimisation and progressive development of the system.
Method
Understand. Order. Build. Measure.
The work starts with the problem and ends with a system the team can use, read and evolve.
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