E-commerce direction
E-commerce directionFashion · Shopify

I lead and growe-commerce infashion.

I work with brands, boutiques, multibrand retailers and in-house teams: I read the numbers, lead the work and build what is missing.

Let’s discuss your project
Napoli · Italia · WorldwideDiscover the work ↓
01 / Projects followed directly

Real fashion.
Real stores.

A selection of fashion e-commerce projects I support across direction, development and growth.

CRISTIANZEROTRE
01 CRISTIANZEROTREFootwear · Shopify
DELIBERTI
02 DELIBERTILuxury multibrand
SPADA
03 SPADAFashion retail
UNIQUEDRESS
04 UNIQUEDRESSWomenswear · Shopify
ISLAND COCO
05 ISLAND COCOBeachwear
MATINÉE
06 MATINÉEResortwear

Every project starts with the real business, not with a pre-built format.

View all work ↗
Fashion onlyShopify / Shopify PlusIT · EU · USADirection + development
Behind the scenes of a fashion e-commerce project
02 / What I do
02 / What I do

Fashion attracts.
The system converts.

The visible part must create desire around the product and proposition. Behind it, numbers, technology and people must work in the same direction.

01

Direction

Numbers, priorities, team and partners under one responsibility.

02

Shopify

Theme, catalogue, integrations and workflows built around the business.

03

Growth

Conversion, margin and channels read within the same picture.

04

Systems

Automation, tools and processes that make the work more reliable.

How I work ↗
03 / Development

What I build.
When it matters.

B2B, themes, apps and integrations: I open a development path only when it genuinely serves the business.

01

B2B / Wholesale

Shopify

B2B e-commerce development for the fashion industry.

I design wholesale portals on Shopify for the fashion industry: companies, distributors and commercial businesses working with boutiques, buyers and retailers. Experience, catalogue and workflows are built around the real work of the sales network.

  • 01Wholesale portal on Shopify
  • 02Dedicated experience for buyers and retailers
  • 03Integrated catalogue and commercial workflows
Discuss your B2B project
B2B fashion e-commerce development for Matinée
Case study · MatinéeMatinée B2B

For Matinée, I designed and developed a dedicated B2B environment, separate from the consumer journey and built to simplify relationships with buyers and wholesale clients.

02

Shopify Themes

Librano Themes / 01
Not yet approved by the Shopify Theme Store

Sartelle

An original Shopify theme for boutiques, multibrand stores and fashion catalogues where imagery is part of the product.

Discover Sartelle
Preview of the Sartelle Shopify theme
Classic preset · Preview
03

App development

Vetrelle / MVP

Vetrelle

I design apps and vertical tools for commerce. Vetrelle turns the link in bio of stores and e-commerce businesses into an operational storefront with products, opening hours, contacts and analytics.

  • 01Proprietary editor and dashboard
  • 02Products, contacts and data on one page
  • 03Shopify, analytics and integrations
Discover Vetrelle
04

Integrations & automation

Shopify / Data / Ops

One system, not a pile of tools.

I connect Shopify, data, logistics, customer care and internal tools to reduce manual steps and make everyday work easier to read and manage.

Discuss the system
There is a whole world behind a website.
04 / The book

There is a whole world behind a website.

A practical guide to fashion e-commerce: structure, product, content, marketing and data from the point of view of someone who actually runs stores.

Discover the book · €29,00
The next step

Do you work in fashion?
Let’s talk.

Tell me about your e-commerce project, where you are today and where you want to go.

Discuss the project