E-commerce directionFashion · Shopify

I lead and growe-commerce for fashionbrands.

I join projects as an in-house Head of E-commerce: I read the numbers, lead the work and build what is missing.

01 / Brands followed directly

Real fashion.
Real stores.

A selection of brands I support across e-commerce direction, development and growth.

Fashion onlyShopify / Shopify PlusIT · EU · USADirection + development

02 / What I do

The visible part must create desire for the brand. Behind it, numbers, technology and people must work in the same direction.

Numbers, priorities, team and partners under one responsibility.

Theme, catalogue, integrations and flows built around the brand.

Conversion, margin and channels read within the same picture.

Automation, tools and processes that make the work more reliable.

03 / Librano ecosystemUn prodotto nato dal lavoro sul campo

Librano Themes / 01

An original Shopify theme for boutiques, multibrand stores and fashion catalogues where imagery is part of the product.

04 / The book

A practical guide to fashion e-commerce: structure, product, content, marketing and data from the point of view of someone who actually runs stores.

The next step

Send me your store URL and tell me where you want to go.