I lead and growe-commerce infashion.
I work with brands, boutiques, multibrand retailers and in-house teams: I read the numbers, lead the work and build what is missing.
Let’s discuss your project↗Real fashion.
Real stores.
A selection of fashion e-commerce projects I support across direction, development and growth.
Fashion attracts.
The system converts.
The visible part must create desire around the product and proposition. Behind it, numbers, technology and people must work in the same direction.
Direction
Numbers, priorities, team and partners under one responsibility.
02Shopify
Theme, catalogue, integrations and workflows built around the business.
03Growth
Conversion, margin and channels read within the same picture.
04Systems
Automation, tools and processes that make the work more reliable.
What I build.
When it matters.
B2B, themes, apps and integrations: I open a development path only when it genuinely serves the business.
01
B2B / Wholesale
B2B e-commerce development for the fashion industry.
I design wholesale portals on Shopify for the fashion industry: companies, distributors and commercial businesses working with boutiques, buyers and retailers. Experience, catalogue and workflows are built around the real work of the sales network.
- 01Wholesale portal on Shopify
- 02Dedicated experience for buyers and retailers
- 03Integrated catalogue and commercial workflows
For Matinée, I designed and developed a dedicated B2B environment, separate from the consumer journey and built to simplify relationships with buyers and wholesale clients.
02
Integrations & automation
One system, not a pile of tools.
I connect Shopify, data, logistics, customer care and internal tools to reduce manual steps and make everyday work easier to read and manage.
Discuss the system↗Tools born
from real work.
Proprietary products built to solve recurring commerce, content and operations problems. Each extension starts in the field and becomes a standalone tool.
The link in bio for stores, e-commerce businesses and professionals: products, opening hours, maps, contacts and analytics in a page designed to turn attention into action.
- Products and links
- Hours and contacts
- Analytics
An original Shopify theme for boutiques, multibrand stores and fashion catalogues where imagery is part of the product.
- Boutiques and multibrand stores
- Fashion catalogues
- Shopify OS 2.0
A workspace for organising ambassador campaigns: clients, talent, fees, content, paid media rights and calendar, with a clear view to share with the client.
- Talent and fees
- Content and paid media rights
- Calendar and client view
Non è solo un sito. È un sistema.
An operational handbook for diagnosing, fixing and growing a fashion e-commerce business without losing margins, stock or control.
View the new book on Amazon↗Do you work in fashion?
Let’s talk.
Tell me about your e-commerce project, where you are today and where you want to go.
Discuss the project↗