Who I am?

I am a fashion e-commerce manager with years of experience in managing complex projects for high-level brands. I have a global vision that combines strategy, aesthetics and advanced technologies to create optimized and performing e-commerce experiences.

What do I do?

E-commerce Management

I manage platforms such as Shopify, WooCommerce, Shopify Plus, Wordpress, Atelier98 and Square. I have collaborated with prestigious brands such as Cristianzerotre, Byblos, Spada Roma and Deliberti. My expertise covers everything from creating online stores to managing inventory and sales.

Automations and Workflows

I specialize in automating operations with Shopify Flow, from order management to automatic tagging, to implementing low stock notification flows and email marketing campaigns like abandoned cart recovery.

SEO and Digital Marketing

I work with an SEO and Google Ads expert to improve the visibility of sites and increase qualified traffic. Furthermore, thanks to the collaboration with a Social Media Manager, I offer communication and advertising strategies on all the main social platforms.

Graphics and Design

With 15 years of Photoshop experience, I have a developed aesthetic eye that allows me to ensure a visually appealing front-end for all the sites I manage. I regularly interface with designers to create eye-catching graphics, banners and carousels for marketing campaigns.

Logistics and Packaging

I have a deep knowledge of logistics and order management, including relationships with national and international couriers, and I know how to optimize shipping costs. In addition, I pay particular attention to packaging, ensuring that it is not only functional, but also aesthetically pleasing to create an impact on the customer.