Read
Numbers, processes and constraints before proposing solutions.
About me
Armando Librano. E‑commerce, from the inside.
E-commerce direction and development for fashion, connecting storefront, operations, marketing and data.
Approach
Not an isolated delivery. A function that holds the project together.
Lead
People, expertise and priorities inside a shared roadmap.
Build
Stores and operational tools that remain useful after launch.
Inside the work
I read the project before proposing a solution.
I work through the numbers, processes and team responsibilities. From there, I define what needs simplifying, building or growing — from the storefront to the operations behind it.
I work in fashion, but not only with brands: also boutiques, multibrand retailers and in-house teams that need clear, hands-on direction.
Shopify / Shopify Plus
B2C + B2B
Direction + development
The next step
Does your project need a clearer direction?
Does your project need a clearer direction?
Let’s start from what is not working.
Tell me the context, what is slowing the work down today and where you want to go.
Discuss the project