About
I work at the intersection of fashion, digital systems and execution.
Over the years, I’ve worked with both emerging and established brands, helping them structure, scale and control their e-commerce operations.
I’m not interested in being everywhere.
I work closely with a limited number of projects, where my involvement can actually make a difference.
Philosophy
I believe clarity is a competitive advantage.
Structure creates freedom.
And growth only makes sense when it’s sustainable.
What I'm not
I’m not an agency.
I’m not a generic consultant.
And I don’t sell templates.