I build fashion e-commerce
Strategy, structure and execution
Not an agency.
Not a freelancer for everyone.
I work with fashion brands that are already selling
and want to scale with structure, margins and clarity.
What I do
Digital architecture
E-commerce systems designed to grow, not just look good.
Performance & margins
Conversion, AOV, logistics and cost control.
Execution
From strategy to production. No handoffs, no confusion.
Selected projects
CRISTIANZEROTRE
Digital & E-commerce Lead
€11M in 2023
From chaos to structure.
Built and scaled a DTC fashion brand from operational chaos to a structured, international e-commerce system.
Focus on conversion, logistics, automation and margins.
BYBLOS
E-commerce & Digital Operations
Fashion heritage meets digital execution
Worked on digital operations and e-commerce processes for an established fashion brand, bridging heritage identity with modern digital needs.
SPADA ROMA
Digital Strategy & E-commerce Management
Tailoring-driven brand, structured growth
Designed a clear digital structure for a menswear brand, focusing on positioning, usability and long-term e-commerce sustainability.
DELIBERTI
Multi-brand E-commerce Management
Complex catalog, operational focus
Managed a multi-brand e-commerce environment with a strong focus on catalog structure, logistics and operational efficiency.
UNIQUE DRESS
Digital Strategy & E-commerce Architecture
High-volume fashion, multi-drop model
Re-structured the e-commerce and digital strategy to support frequent drops, creator-driven traffic and performance-focused growth.
MATINÉE
Digital Strategy & Performance
Seasonal fashion, volume driven
Supported the digital and e-commerce strategy for a seasonal fashion brand, balancing branding, volume and performance needs.
ISLAND COCO
Digital & E-commerce Development
Brand building from early stage
Built the digital foundation for a fashion brand, working on structure, positioning and scalable e-commerce growth.
PRIVATE & CONFIDENTIAL PROJECTS
Ongoing work
Ongoing work with fashion brands and private companies on e-commerce systems, logistics and international expansion.
Some projects are not public.
Method
- Analysis
- Structure
- Performance
- Scale
No shortcuts.
No trends.
Just systems that work.
Who I work with
Brands already selling.
Teams that want structure.
Founders who care about margins.
If you are looking for a logo or a pretty website,
this is not the place.